This book is a must-have for business owners looking to plan and promote successful events. Written by experienced event planners, it provides insider tips and outlines key steps for every stage of the event planning process. From creating a budget to choosing vendors, working with media, selecting a venue, and managing volunteers, the book covers it all. The authors also offer practical advice and real-world case studies to demonstrate how to apply their tips. Whether you're planning a small networking event or a large-scale conference, this book is an invaluable resource that will help you turn your event ideas into reality and ensure success.
The ultimate guide for business owners looking to take their events to the next level. This comprehensive guide covers everything from setting goals and developing strategies to budgeting, designing the event experience, managing logistics, and measuring success. With detailed checklists and templates for contracts, timelines, and other documents, this book is the ultimate toolkit for planning unforgettable events.
Experience the best of event planning with the book's three sections "Setting Up," "Executing," and "Optimizing." In the "Setting Up" section, Gaddis lays out the key steps for getting started, including setting goals and objectives, researching venues and vendors, creating a budget and timeline, writing contracts, and developing marketing plans. The "Executing" section covers the essential tasks from launching marketing campaigns to staying organized on the event day. The final section, "Optimizing," offers insights into making future events more effective and profitable.
Whether you're a seasoned pro or new to the field, The Event Planning Blueprint is a must-have resource. It provides practical advice and insider tips from experienced professionals, while also leaving room for creativity and customization. Make your next event unforgettable, successful, and profitable with The Event Planning Blueprint.
Unlock the key to successful event planning with The Event Planner's Bible by Judy Allen. This comprehensive guide is tailored specifically for business owners, offering expert insight on all aspects of the corporate, association, and nonprofit event planning. From budgeting and marketing strategies to legal considerations and etiquette, this book covers it all. Discover valuable tips and tricks for working with vendors, volunteers, venues, staff, catering services, sponsorships, production teams, and audio-visual services. The Event Planner's Bible also provides field-tested advice for handling difficult situations, such as last-minute changes and unexpected challenges. Whether you're a seasoned event planner or just starting out, this essential resource will empower you to confidently plan, manage and execute successful events.
As a business owner, you know that events require just as much effort in promotion as they do in planning for maximum success. This book provides valuable insight on key strategies to promote your events, from setting clear objectives and creating a detailed strategy to reaching your target audience to leveraging influencers and media outlets, offering incentives, tracking and measuring efforts, and following up after the event. By understanding your target audience, implementing a multi-faceted promotional strategy, and tracking results to gauge success, you can ensure your event is a success. With the right tools and a creative approach, "How to Market an Event" empowers you to attract more attendees and create lasting memories for all involved.
This comprehensive book outlines the essential steps for planning any type of event, from goal setting and budgeting to venue selection, vendor management, advertising, and marketing. Shearman provides checklists and worksheets to guide readers through the process, as well as expert advice for handling unexpected challenges.
But it doesn't stop there. Shearman emphasizes the importance of post-event evaluation, so you can understand what worked and what didn't, and use that knowledge to improve future events. Whether you're a seasoned event planner or just starting out, this book will equip you with the tools and knowledge you need to plan, promote, and execute events that are sure to impress.
Don't let the challenges of event planning hold you back. With How to Plan an Event: Organize, Promote, and Execute Successful Events, you'll have everything you need to plan and execute events that are seamless, successful, and memorable. Become an event planning pro and take your events to the next level.
Event marketing is an effective way to create excitement, increase brand recognition, and drive sales. In her book Event Marketing Strategies that Work: Expert Advice on Planning, Promoting, and Growing Your Business Through Events, Lisa Collins-Levy provides expert advice on how to get the most out of event marketing. She covers topics such as setting objectives for each event, finding the right venue and audience, creating an effective marketing plan, utilizing social media to spread the word, measuring results, and other key elements of successful event planning.
Collins-Levy also provides detailed information on how to manage resources and budgeting for events as well as tips for troubleshooting common issues. With her comprehensive advice, readers will be able to maximize their event marketing efforts and realize maximum returns. Collins-Levy’s book is a must-have guide for anyone looking to create successful events that drive sales, build lasting relationships, and increase brand recognition. With her expert advice, readers will be able to develop effective strategies and ensure the success of every event they host.
The Ultimate Guide to Event Planning & Organization by Mary J. Smith provides an essential toolkit for successfully executing exceptional events every time. The book offers clear, step-by-step instructions on all aspects of event planning, from budgeting and marketing to organizing vendors and crafting creative visuals. It also offers insights into the nuances of different types of events, explains the importance of incorporating feedback from stakeholders, and covers best practices for risk management. With in-depth advice on selecting venues, choosing entertainment, managing volunteers, and more, this book is a must-read resource for event planners. The Ultimate Guide to Event Planning & Organization provides readers with a comprehensive understanding of how to plan memorable events that exceed expectations.
Elizabeth Tillinghast's article "Triggers in Social Media Marketing for Events" looks at how event organizers can effectively use social media triggers to increase their reach and engagement. She begins by discussing the importance of having clear objectives when developing a digital marketing strategy for events. She then explores different types of triggers that can be used, such as attracting new customers, engaging with current customers, and increasing brand awareness. Some of the triggers she discusses include creating content that evokes emotion, utilizing influencers, leveraging user-generated content, offering incentives and promotions, and providing helpful resources. Her conclusion is that while there is no one-size-fits-all strategy for successful social media marketing for events, well-crafted triggers can help organizers create more engagement and better reach their target audience.
Digital Transformation for Conference & Events Management—From Strategy to Execution by Marko Krunic offers an overview of how digital innovations and emerging technologies can help companies in the event management industry create more efficient and successful events. The book covers topics such as understanding the needs of customers, developing a strategy and roadmap, selecting technologies and platforms, leveraging data to make decisions, and implementing digital solutions. The book also outlines the process of testing, optimizing, and scaling initiatives to create a lasting impact on customer experience. In addition, Krunic explores how to evaluate customer feedback and use it to drive continuous improvement. Finally, he provides a set of best practices for creating an efficient event planning process that takes advantage of digital transformation. By reading this book, readers will gain an understanding of how to use digital technologies to improve the customer experience and make their events more successful.
Advanced Smart Ticketing Solutions for Events by Robert Harrington is an in-depth look at the latest trends and technologies related to ticketing solutions. The book examines a variety of topics related to event ticketing, such as mobile applications, how to create a secure platform, customer experience optimization and analytics, fraud detection, data security, customer segmentation, and more. It provides valuable insights for event organizers, as well as detailed guidance on implementing advanced ticketing solutions. The book also contains practical case studies from different industries that illustrate how companies are leveraging the latest technologies to solve their ticketing challenges. With its comprehensive coverage of the latest trends in smart ticketing, Advanced Smart Ticketing Solutions for Events is a must-read for anyone looking to stay ahead of the curve in event ticketing.
